Website Visual Design

You now reap the rewards of a successful web design and marketing firm.

How so?

With the project brief, sitemap, and wireframes done, the next we brainstorm solutions and create a visual design.

This goes together well with the holistic development approach; though the visual design elements seem strong, it's vital that you create a user experience for your readers. With TOTUS, you get more than visual designs: you also receive branding guidelines, technical requirements, browser computability, download time,and other forms of accessibility very important for your website.

Without a visual design brainstorming session, you lose the creative impact of your pages. If you hired the normal development company. they might create one visual design and go from there. That does not work -- and it shows no creativity -- because TOTUS focuses on as many visual designs as possible.

This is like writing a first draft for an essay: you don't just turn in the first one you get. You need different ideas, and TOTUS creates them for you.

Without the holistic approach, you might not spot the more technical problems inherent in your pages. A review of what users are using to access your pages--whether it's Internet Explorer on an Apple or Firefox on an IBM--is vital and needs to be considered.

Next, TOTUS will develop the main user interface for your site, using:

• Design principles like balance, rhythm, and proportion.
• Design elements such as point, line, shape, and color.
• And user design to make sure the widest base is represented and can access your pages.

With these, TOTUS defines your project goals with results.

At this point, the designers have a clear idea of the purpose of the site, the content that will comprise the site, the site architecture and the elements that need to be on each page.

Drawing on their knowledge of design principles ( balance, rhythm, proportion, dominance), design elements (point, line, shape, color, typography) and user centered design (usability), they can develop design options that meet the project goals.