Website Development Project Definition

Confused about web design and marketing? TOTUS can help.

TOTUS offers web design and internet marketing services built on focused project management, implementing holistic approaches to develop websites, and defining what results you want from your site.

Some companies only do websites. At TOTUS, we build your business with each user who visits your site.

The Project Definition is the critical first step.

What do we mean by holistic? Holistic is a term used for looking at many different related parts as a whole. You can't have a finished puzzle until you look at all the pieces.

The project definition defines these parts together with goals for success. And it starts with the client survey interview.

Client Survey Interview - Step 1

Before the creative brief, you get help on creating goals for the project, who you're targeting, what user experience you want to create, where the content will come from, and how you will communicate ideas. This is of course critical to writing the creative brief (also called project brief), because it communicates to TOTUS goals for your business.

Write Creative Brief - Step 2

A TOTUS creative brief will put to pen and paper actionable goals you want for your website. With the information from the client survey, a detailed brief highlights what you want.

Develop a Branding Audience - Step 3

In order to sell to a prospect, you must know the prospect. This is integral to any holistic approach to website development, and a focus at TOTUS. We'll find out your primary audience, who they are and what they do, and how your service can be sold to them.

Technical Specifications - Step 4

What type of browser do your prospects use? What is their typical download time for products? Technical specifications outlines how your prospects use your site. That means understanding the technology behind internet usage; it's also quite important in reaching out to new audiences.

Project Timeline - Step 5

Now you get the TOTUS project management service where our various teams come together to build you a website. This project timeline will make clear the phases of the project, assigning due dates to each step.

Web Maintenance Plan - Step 6

A website is never finished. If you want to succeed via design, content, and marketing methods, you need to adapt to new information. This is good news, as with a web maintenance plan you can stay ahead of the curve. TOTUS, in this final step, will communicate goals on how to keep your content relevant.