In today’s web oriented world, the use of Internet has tremendously increased. A recent survey has proved with the rapid increase of Internet, the resultant outcome is the growth of internet marketing. In fact online marketing has proved to be more successful than the retail business. Basically internet marketing is an essential part of electronic commerce that’s akin to the normal internet marketing which includes distribution of products, buying, advertising and selling.

What is internet marketing? Internet marketing is basically a mode of advertising that a company uses so as to attract its target audience. It involves every single aspect of marketing whether it’s the technological or creative that means it is essentially a mixture of advertising, promotion, selling and expansion. For example, Yahoo search marketing that is in fact an epitome of Internet marketing which is further linked with various enterprises or business models that constitute organizational stature, investment costs and other operational overheads. Two major business blueprints on which internet marketing depends are,

• B2B that’s business-to-business

• B2C that’s business-to-consumer

• P2P that’s Peer-to-peer

Where business-to-consumer deals in direct selling to the main consumer or customer, business-to-business involves those companies that are willing to do business with one another. However, when the online marketing started it was B2C model that became more popular as B2B model was considered a bit complex and complicated. Moreover, a new business model that emerged recently was P2P that is quite different from the other two as it involves an exchange of goods between individuals. A very well known example of P2P business blueprint is Kazza. Internet marketing is further divided into different categories that are,

• Search Engine Marketing

• E-Mail Advertising

• Display Marketing

• Viral Marketing

• Interactive Advertising

• Affiliate Marketing

Search engine is in fact the major part of internet marketing that involves programs for increasing traffic online and it is linked to pay per click. In pay per click kind of marketing, the user is paid a specific amount by the advertiser if he or she clicks on the respective ads. Besides a bid is also made on the keywords by the advertiser’s who they believe that their target customers will certainly click on. A “sponsored ad” may appear along with the main search page if the keywords typed by the user match with the list of advertiser’s words. The name of one such prominent marketing website is Yahoo search that’s delivering quality services since a decade. Yahoo search marketing got started after its takeover Overture Services Inc., which was previously known as Goto.com. Yahoo has adopted the latest technology of incubator for providing pay-per-click services to its clients. Yahoo search engine marketing is indeed very different from the traditional kind of search engines, and provides a plenty of options to its customers as it places the advertisements not only on sponsored search page but also non-sponsored page. Some other features offered by Yahoo search marketing are,

• Ad Testing

• Campaign Budgeting

• Geo- targeting

• Campaign Scheduling