The new century is fuelled by the advancements in the telecommunication field where something new comes up at regular intervals to benefit both the user and the service provider. In such a scenario, the need for wireless airwaves is growing at a swift rate as they make the transfer of data at high speeds over long distances possible. The competition among the providers of wireless services is very intense because of the huge user base which generates billions of dollars every year in revenues. As the Chairman of Bharti Telecom, a major wireless service provider in India said, “We are in the business of making money out of thin air”. This industry relies heavily on tapping the airwaves and using their potential in the transmission business for their profits. A number of major organizations across countries are in a state of constantly acquiring new licenses for the use of wireless airwaves, especially the airwaves of over seven hundred megahertz as they can be used to transmit data over long distances.

The players in the telecommunication market can decide on the nature of data which a user can share while using their network, like the type of ring tones, the applications which can be downloaded and even the type of mobile sets which can be used on that particular network. In such a situation, Google has decided to enter the booming market and make its presence felt. This has generated sharp reactions from existing wireless carriers since they see Google as a major threat to their organizations. The main concern of the present license holding service providers is the lowering of airwave prices once Google gets the nod from the U.S. Government to carry out their operations using wireless airwaves. This can start a whole new competition in the market and more competitive and user friendly prices would be seen affecting the profit margins of the service providers drastically.

Google might even pump in billions of dollars to acquire the wireless airwaves rights, and launch a whole new age of cheaper wireless communications. Their dominance over the software sector would be very useful for them in the expansion of their telecommunication operations. They would be in a position to offer the market the option of a network with more software sharing capacity for the user over a wider range of sets. Even the content being downloaded and used by mobile owners would be revolutionized as Google already has the required infrastructure in the software field to support their telecommunication operations more swiftly and at cheaper rates. With Google’s huge database and software support, competing with them would be tough on the grounds of data-sharing for the users, and the cost efficiency of the former. With a tough auction of the wireless airwaves license to be held by the U.S Government, the industry is waiting to see if telecom giants like AT&T would be able to push Google out of the race or if Google would ultimately storm in the U.S. market triggering off a telecommunications war giving never before options to mobile phone users.