WYSIWYG is the common internet acronym for What You Say Is What You Get. It basically aims at the theory that we tend to articulate and think things in a drag and drop format in our minds. Things keep coming in our mind with the formation of word structures and we voice them. It is natural way of giving shape to all that we do. This technique is also employed when we go for SEO or Search Engine Optimization. When we say something it becomes a part of our existence, and gives shape to our future. During SEO operations this quality is used to filter information by the search engine ‘bots’ or programs specifically designed to notice any changes made to one’s site in the terms of major content shift, addition of a new page or pages, and keyword alterations. The result of what is said on a site is seen in the terms of its ranking on a search engine and its incoming traffic. A higher ranking and increased volume is a good sign for any site in order to increase productivity and earn credibility.

SEO or Search Engine Optimization is a marketing and cost-effective tool for creating better business opportunities. It generates the right traffic to the website by using the right set of keywords and improves the visual stature of a website. By employing this strategy the website is generally seen in the first two pages of a search engine page. It is important to use this technique in the process of brand building on the Internet. A number of companies have benefited with this tool and reaped in good earnings. The philosophy of WYSIWYG is true in the process of SEO since the search engines use specific software to determine the usefulness of your website. The ultimate result is based on what is actually posted in the content of the site. All information will be scanned based on its visual appeal and the words used to describe the business offered by the site. WYSIWYG is a more efficient way of content creation in the SEO exercise as it gives an idea of the final outcome of the content within the initial stages, offering time-saving and optimum utilization of resources. It also helps the author of the website to see how the website would actually look when posted on a webpage. The correct position of a site on a search page can be viewed and alterations can be made simultaneously for better results. In these aspects, the WYSIWYG format scores over similar other formats in the SEO exercise. The various WYSIWYG formats are convenient to work with and SEO building can be done relatively easily using this format. The overall result of using this tool can be amazing when done systematically. This owes to the user friendly way in which this tool optimizes search process on various search engines. It can be used with almost any search engine to get desired results.