If you are running a pay per click advertising campaign online you are well aware of the importance of a having a landing page.  A landing page is a one page online site that users are led to when clicking on an ad in search results.  The landing page is one key to getting leads and converting visitors into customers.  If you don’t have a landing page for your pay per click ad, get one.  If you’ve got one, here are some things to consider when reviewing your landing page.

1.       Have a clear Call to Action.

Visitors should not have to search all over the page to figure out what it is you want them to do.  Stick to a simple, minimally distracting page with the call to action easy for any user to find in a matter of seconds.

2.       Don’t Require TMI!

Asking visitors for Too Much Information is a surefire way to lose them.  Decide what information is absolutely necessary to get from the visitor to continue the sales process.  Capture just what info you need and then use it well in the follow up.

3.       Don’t Overuse Content.

Yes, content is very important on the web for search engines.  However, most people will NOT read paragraph after paragraph to figure out how to get what they want from you.  Minimal but meaningful is a good way to look at what content you will put on your landing page.

4.       Do What You Say You Will Do.

Lying to your potential customers is one way to ensure that they will not become your customer.  When you promise something to users in a pay per click ad, make sure that the site they are taken to delivers on that promise.

Just a few tweaks here and there can increase your landing page conversions and in turn boost your business in a major way.

Let TOTUS Internet Visibility help you create, redesign or tweak your landing page for better results.  With quality analytics and proven experience, TOTUS might be just what your business needs to take your internet marketing to the next level.