Internet marketing is an easy way of reaching out to the customers for promoting products or services and selling them. But not all sites are able to profit through Internet marketing. This is because they do not use the correct techniques. One such marketing technique is the SEO or Search Engine Optimization. This technique is used by various search engines for providing maximum visibility to good sites. One of the leading search engines, Google, also uses the SEO technique. It has a facility called the Google PageRank that uses the SEO technique to rank sites and accordingly provide them space on its search pages.

Google PageRank analyses the importance of a site or page on the Internet. It will keep a track of all the clicks that are made on a page. A large number of clicks mean that the page is important. But this is not the only criteria for Google PageRank to categorize a page or site as important. It will also check the content of that page and the pages through which it has been accessed. So, if the page does not have good content, it is of no use. Internet users are simply clicking on the page or site for the sake of checking out the information that it provides. But since the information is of no use, users will not stay on the site for long. They will also not revisit that particular site. The pages through which a particular page has been accessed should also be important and of high rank.

For making sure that the content of the page is considered to be important, it is necessary to keep a few things in mind.

• Make sure that the content is informative, clear and crisp.
• The content should contain the main keyword. The keyword is supposed to explain the product or information that a site or page is providing.
• The title and tagline of the content should also contain the main keyword. This will ensure that the Google PageRank does not neglect your site or page.
• The content can also include some alternative keywords that explain a product or service. These alternative keywords can be located from the Google’s rank optimization report. A list of the most used keywords is provided in the report.
• Try to make your page interesting by providing some interesting miscellaneous information.
• Provide ads for your page or site on other famous sites. This will help Google PageRank in analyzing your page or site an important.
• Make your site easily navigable and user friendly.
• Use various advertising techniques like Pay-Per-Click, Pay-Per-Call, Pay-Per-Action, Pay-Per-Sale and Podcast.

All these aspects help a page or site in using Google’s SEO tool and thereby getting noticed by Google PageRank. The PageRank will then provide an SEO enriched site with a place on the first two or three pages of Google where the users conduct their maximum searches. The rank provided to a page or site can be viewed, analyzed and compared on the Google Directory PageRank where ranks of all the sites posted on Google are displayed.