Google SERPs (search engine results page) are constantly evolving to give the user the best possible experience. Nowadays when you search for something using a search engine like Google the results are more varied than ever. Between data, pictures, advertisements and videos you will likely find more information than you ever imagined. If you are using or considering using Google’s paid search advertising , be sure you are up to date on all the options for getting the most out of your advertising buck.

Ad Sitelinks

Google’s statistics have shown that the click through rate (CTR) increase when using Ad Sitelinks is nearly 30%. Sitelinks can be used in all verticals in several different ways. They can be navigational taking the user deeper in the site to more specifically guide them to what they are looking for. They can even be promotional guiding the user to current specials or promotions. You can choose up to four additional links to include to deeper link into your site and they appear directly under your ad.

Product Listing Ads (PLA)

Using a PLA you can display product specific information to match the users query. Users can see a product image, price, and more and can easily click to go directly to getting information on that specific product or making a purchase. Companies like Adidas are seeing high click through rates on these types of ads as they better serve the consumer by suggesting what they might want based on their search.

Location Extensions

Location extensions can be added that can be seen both on desktop and mobile devices. Studies have shown that these extensions work better for businesses that have brick and mortar locations. They can be seen on the Google Display Network, Google Search Network, Google Maps, and mobile devices. It’s Google’s way of getting local and getting you right to the spot you need to find the product or service you are looking for.