Many novices have tried the CPC industry with miserable failure. Why? The fact is, is that if its not done by a professional these days you will inevitably get burned. The CPC industry has gotten very involved, meaning if you don’t know what your doing or don’t have the time to allocate to understanding the activities that are taking place - don’t do it! Google Adwords, Yahoo Search Marketing and MSN following suit in search marketing these days for a reason are providing education in this arena. This education you have to pay for and gets you a certification and a badge to carry with it. Call it what you will.

Here is the skinny. The pros your going up against will crush you if your not educated! The ways keywords are selected now days are as detailed as doing full permutations of product categories. It doesn’t take a lot of product or services to create 100s of thousands of permutation either. The only sure way to safely bid on focus keywords for you products within CPC is choose very select broad matches and a whole slue of exact and phrase matches.

Doing permutations generates thousands of word combinations and Google only allows 2000 per ad group. Its WORK! …LOTS of IT. The famed SEO book has even published a free service to help you in this area. However, its web based, and in my opinion does the job but is utterly cumbersome. Totus has developed tools that generate your permutations and recommend your options. It all depends on how much work your willing to do. If you’re willing to play it safe using exact and phrase matches and put in the time to create multiple ad groups in Google Adwords - you will succeed!

Anyone interested in such a discussion please post! I will share more! Right now we’re hard at work consulting with clients on their CPC strategy developments.

Hint, Hint… Microsoft Excel and macros is a useful tool in generating permutations. Make sure to use your brackets and quotes and your off to the races

Cheers,
Troy