When creating content for your website or blog, it’s important to be sure that you are helping your web presence not hindering it.  Keep these three things in mind and you’ll be well on your way to web content that works!

1.       Have a Headline that Helps

The headline that users see when they click on your blog post or website can make or break you.  The headline must be clever enough to get them interested but not too catchy that they don’t understand what they will be reading.  Make sure your headline tells the reader what they will learn or how reading your site or post will help meet a need or solve a problem for them.

2.       Too Wordy Causes Worry

The attention span of internet users is less than minimal.  At the click of a button your site visitors can easily change their mind and be long gone for good from your site.  Make sure that there is not too much content on your page to overwhelm them.  If all a user sees is word after word filling the page, they will likely move on rather than read on.  Use lists, bullet points, or sub-headings to allow them to skim or read quickly to find what they need.

3.       Vocabulary Can be Vicious

Of course your knowledge of your business or industry is far greater than your reader.  However, no one likes to be confused by jargon so keep yours out of your online posts.  Most content is written between a fourth and eighth grade reading level.  While some technical terms may be necessary for explanations, try to limit them to promote maximum understanding to your readers.

Content is an important part of any internet presence and taking the time to provide quality content is huge if you want your business to do well online.

If creating that content is over your head, contact TOTUS Internet Visibility.  We can provide content as well as help you with all of your internet marketing needs.