At TOTUS Agency, we are in the midst of a complete redesign of our website, so this particular topic is currently at the forefront of our minds.  When you go through this process you want your site to stand out from the rest, to drive people to visit, and to “hook” customers.   Here are a few important aspects to pay special attention to when creating a website or revamping a current site:

1.) Logo

Although time consuming, a logo is an essential part of your brand.  Discuss your ideas with a graphic designer and be open to their interpretation.  Ultimately you want a simple logo that is aesthetically pleasing, but also makes a statement.

2.) Layout / Site Structure

This is one of the biggest challenges when creating a site.  You want to optimize your space, but also make it organized and user friendly.  If your audience cannot immediately find the information they are looking for, they will move on to one of your competitors.  Usability and funnels are key elements that drive sales conversion and above all, success of a business.

3.) Images

We tend to be visual creatures, so the images that you display on your site are important.  You want the pictures to catch the viewer’s attention and make them wonder what is beyond your home page.  A photograph is worth a thousand words, having the ability to capture in seconds your audience and deliver your message.

4.) Content

This is a tedious task, but it is essential that the wording is right for your potential customer’s and the content affects your ranking on search engines.  Make sure the content throughout your site is relevant and informative.  Depending on your audience, calls to action to sell a product or service can have a significant impact on lead conversions.

At TOTUS Agency, we looked around the web and highlighted features of sites that we like and do not like. For many sites, website design is a creative way to showcase your artistic skills in an effort to compete.   Our advice is the “less is more” approach.

When it comes to a redesign or revamp of your current site, find an Internet marketing company or web design agency that has proven experience.  Changing your site can affect your rankings, so tread with caution and discuss this with your website designer.  There are many aspects beyond the design of your website that your internet marketing agency can share with you. Your goal should be to make your site your #1 marketing tool.