Any good internet marketer will tell you that with no doubt, content is king when it comes to being found on the web. Still, people mistakenly believe that all they have to do is set up a website and they will soon be bombarded with business. The phrase “If you build it, they will come,” was meant for baseball fields NOT websites!
In order to drive traffic to your site, you must market it so that it can be found by search engines. It’s a basic truth that many people are extremely aware of, but some businesses out there are just realizing that they need to invest in marketing strategies like SEO. And, in 2011 good SEO means good content, and lots of it!
Every business must begin to take a look at the content associated with their brand. In today’s social media driven internet society everyone must be a publisher in some form or fashion in order to continue to drive business to their site. Whether it’s web content, articles, video, ebooks or blogging the search engines and consumers are looking for content.
The content you choose to attach your name to makes your company more human (and helps it be found by search engines!) Writing a blog is one great example of content that is constantly changing and can engage consumers through commenting and sharing. No one will visit your site over and over to see the same words on your sites home page. Customers want to know what’s new with you so updating, refreshing and adding new content should be an ongoing process.
Tools like the smart phone are also changing how content is created and how it is seen by consumers. Content can be created on the go for sites like Facebook and Twitter in a matter of seconds and can have great response from consumers. Content is no longer as simple as keyword driven text, and if you are a website owner who wants to be found you’ve got to keep up with the times.
So, take a look at the content associated with your business. If you are not content with YOUR content maybe it’s time to get some help from a qualified SEO to guide your business to being found in the 2011 world of internet marketing!