Wow, has it been a while since we’ve blogged. My sincere apologies to our readers! Business is has been overwhelming and of course the success of our customers always comes first.
This early morning I want to share with all of you the latest in new technologies that is taking ecommerce and sales conversions by storm. So you have a product and you’ve created a website. You’ve even managed to drive traffic to your site organically and/or God forbid paid Google, Yahoo or MSN for instant traffic via PPC. You’ve slammed your shopping cart with traffic and can’t figure out why your sales conversions are still below 3%.
Well I’ll keep this as short and sweet as possible. The television age, broadcast media, telco, and streamed data convergence is here. It all via IP now. While your watching your favorite program on TV, have you noticed the small actors walking out onto the bottom of your screen splashed by whats on next… Now its commerce. Yes! If you have an ecommerce site and you rely on selling anything, be prepared to include video on your site to guide customers or fall behind. Any kind of video for that matter will work, as long as you keep it focused and by all means NOT BORING.
Video has proven to not only increase sales conversion rates by at least 5% percent in most cases if done properly, it dramatically increases the amount of "time on site". We’ve split tested as well as used Taegukgi methods and have seen an average of a 30% increase in campers. With this in mind, we’ve taken it to the next level. Why display crappy video when HD is available? Not only HD, but don’t fix your video in one place. Have a real video sales person literally walk on your webpage and deliver your message clear as a bell.
Quoting Brad Fallon, Expert Internet Marketer StomperNET – "Paying less than a 1000 dollars for a video and 3 days of someone elses time moved myweddingfavors.com sales conversion line 9%. That equates to a $30,000 increase in sales for their site. Now thats leverage."
The video convergence revolution is here as it pertains to internet technologies and especially ecommerce.