Comments on: Google Search Query Reports – # other unique queries

By: admin

admin — Wed, 11 Feb 2009 05:07:58 +0000

Joel,

Here you go!

A letter directly from Google:

Hi Troy,

I wanted to send a separate response for this question in case you want to
forward it to the client or other team members.

As you noticed in the Search Query Report, a number of search queries may
be aggregated in to the ‘N other unique queries’ row instead of being
displayed in the report. These queries are considered outliers – queries
that have a very low search volume. Therefore, though collectively they
may have a high average CTR or number of clicks, each individual query
will provide insufficient data for making adjustments to your keyword
lists.

>From time to time you may see some individual search queries in your
report (such as a search query with only one impression and one click).
The volume requirement for a reported search query is based on traffic
across all accounts — not at the individual account level. Therefore, a
search query with just one impression and one click for your account may
be shown in your report and not included in the ‘N other queries’ row.

Also, due to the high number of potential search queries we adhere to
volume limitations to display only the most significant and meaningful
data for your account. This allows us to manage and process reports
quickly and accurately for all our advertisers. If you’d like to review
every search query that triggered your ad to show and be clicked on, we
suggest reviewing your site’s weblogs.

Please let me know if you have any questions.

Beth
Google Marketing Specialist

By: Joel

Joel — Fri, 06 Feb 2009 20:39:34 +0000

Here it is 7 months later and the report is still useless. why release or tease us if it isn’t going to provide the information we need to make it useful.

By: Mark

Mark — Sat, 26 Jul 2008 00:37:21 +0000

No, your server logs will tell you exactly what the user searched for. Look for lines like the following:
http://www.google.com/search?hl=en&q=key+term

The “q=” part will be followed by the exact search.

Mark

By: Stacy

Stacy — Wed, 16 Jul 2008 13:22:48 +0000

Hi,
I am having the same issue with my search query report at the moment – except my ‘other unique queries’ sum to over a third of my monthly spend (which isnt small). Google are telling me that I should look in my weblogs – but surely this will not tell me the term a user searched for, but just the term in my account which was triggered?

By: David

David — Fri, 06 Jun 2008 03:19:06 +0000

Thanks Troy, that helps!
Cannot find it in the Adwords console. Not sure why. I believe that they would be overflowed by enquiries otherwise.
Cheers

David

By: Troy Perkins

Troy Perkins — Fri, 06 Jun 2008 03:00:59 +0000

The liveperson chat link is buried in the Adwords console. I noticed you can find it if you search "google adwords live person chat" in google now. should be the first link. What bothers me most is that they don’t give you this keyword information. I’m wondering if its on purpose to keep people bidding on keywords and sending more money to Google. They seem to preying on small business these days – or betting on the little guy to come in and not educate themselves on PPC before executing. Adwords and other PPCs can be complicated and strategies can only be developed by doing indepth research before hand.

By: David

David — Tue, 11 Mar 2008 00:21:25 +0000

Hi Troy,
You are actually lucky you get to talk to them… How can we live chat with Google?
Thanks,

David