What are the differences between SEO (Search Engine Optimization) and SEM (Search Engine Marketing)?

SEO or Search Engine Optimization is the art of improving your websites visibility within the SERPS (Search Engine Ranked Pages) for specific keywords in which you have chosen to compete for. This involves on-page and off-site optimization in the areas of keyword density and best practice optimization techniques. When competing in this area, you are at the whim of all major search engine’s unbiased ranking algorithms. These positions can not be guaranteed and any SEO company that does guarantee one of these positions, I encourage you to be wary of. There are many criteria that Totus encourages clients to be educated within before choosing an SEO firm. Here is an excellent write-up on how to avoid SEO malpractice. Though SEO efforts cannot be guaranteed, Totus has a proven successful track record in such activities.

SEM or Search Engine Marketing is the use of paid positioning within Search Engine’s PPC (Pay-Per-Click) or PPA (Pay-Per-Action) networks. The most known would probably be Google Adwords, Yahoo Search Marketing, MSN AdCenter and MIVA. All of these networks give you the ability to pay for your position within the sponsored link areas of search engine ranked pages and/or search engines content networks via for example Google Adsense.

Totus executes both of the activities for you, has proven track records of success and references available upon request. Totus will no only optimize your website on and off site (SEO) and managed your SEM campaigns for a nominal fee, they will aid you in developing an online marketing strategy that is most effective and tailored to your companies unique needs. Not only can they manage your SEM activities for you, but more than likely will save you money in the process due their extensive experience in click arbitrage. Totus is a certified Google Adwords partner which they have staff that have had to take the exams, pass them, and be very well educated in all the inter-workings of Google’s Adwords platform.

For more info please contact Totus directly at 210-627-1012.