Once the website is designed it is not necessary that it will on day one have good ranking in the search engine ranking, before a website is not ranked in the search engine the website lies in the sandbox. It is the space where the website lies temporarily or probation. Once the website is launched the generally receive good rankings and even appear in the Google’s SERPS for couple of weeks. But the happiness of the writer is short lived and the ranking starts dropping down no matter how good is the content or authentic inbound links.

The basic purpose of the sandbox is that it is the filter and lists the websites. It even hinders the ranking of the websites for first few months. One is timely warned by the experts as mostly the new websites lie in the sandboxes for first few months. Competitive keywords hamper the chances of the website coming in the search engine ranking that is more the competence of the keyword longer are the chances of the website to rest in the sandbox. This threat of resting in the sandbox is not only to the new websites but even well established websites. The recent study by Google proves that the spammers divide a site into fragments which facilitates swap of the links. Many new websites are created by spammers with the view of providing valuable links to other websites.

If the website is pushed into the sandbox then the content of the website cannot be accessed by the Google’s spiders. The biggest nightmare for the webmaster is to see his or her work in the sandbox. A website can be placed in the sandbox by Google under many criteria’s. If the domain name is new then the chances of the website being sent to sandbox is quite high. One should not change frequently the IP or DNS as it hampers the search process and thus reduction of site traffic. If the links which are inculcated in the website rests in sandbox then the probability of its being sent to sandbox multiplies manifold times. When an individual uses unfair means and try and get the website in the higher rankings though it does not deserve to be by using tactics like Black Hat then the website can be dumped into sandbox. Webmaster must be careful and should not abuse the 301 stable redirects.

Google has been trying hard on curtailing the search engine spam. Webmaster must make sure that the content and the formatting of the website is fresh, well-knitted and attractive. The only and tried and tested way to check that the website is there in the sandbox is to type in the search bar your domain-name.com smart webmaster must take it as a challenge and try and build such a website that Google is forced to rank it and take it out of the sandbox. In failure a ray of hope should become the strength.