Search Engine Optimization Services

(SEO) On-site Search Engine Optimization Services

How does search engine optimization work?

TOTUS search engine optimization services assure your website's visiblity and enable you to measure your success through a multi-step process:

1. Research: Totus gets to know your business and understand your targets, whether it's consumers, business-to-business customers, investors, or journalists.
   • We conduct keyword research to select several relevant search terms that your target audiences are most likely use to find your website.
   • We anaylize your industry and keyword selection to determine the efforts required for market penetration and SEO strategy development
   • We also coach you through the process of setting up proper analytics tracking to empower you to track and measure your success...
2. Optimizing: Totus analyzes your website and consults with you on what remediation's may need to take place to assure search engine visibility.
   • We apply over a decade of experience in optimizing your pages and site navigation.
   • We consult with you about proper site navigation and internal linking structure.
   • View our presentation on understanding top reasons why search engines have difficulty indexing your website. View "Understanding SEO Visibility Presentation"
   • We implement a Google standardized sitemap to assure that Google finds the pages you want them to find and does not index the pages you don't want them to.
3. SEO Metrics: Totus implements the essential tools and coaches you on how to use them to monitor, track, and measure your success within your website traffic activities.
   • We configure every page within your website to send visitor and activity statics to Google Analytics.
   • We sit down with you face to face and show you how to use and understand the tools.

(SEO) OFF-SITE SEARCH ENGINE OPTIMIZATION SERVICES

How does Google grade websites in a democratic nature?

1. PageRank: Google grades websites from an off-site perspective by examining the linking structure to your website. Google reference of what is PageRank (PR).
   • Totus understands the PageRank technology better than anyone when it comes to link building, anchor text utilization, and associated surrounding contextual content.
   • We have a staff of over 90 writers that are ready to create articles and content of topics of your choosing to be published and shared on the internet and blogging communities.
   • What does this do for you? Tremendous Brand Building! and above all increases your chances of getting pushed up in the search engine ranked pages (SERPS) for your targeted keywords.
2. Relative Content & Link Building: Our staff conducts research on your industry vertical and is ready to drive qualified traffic. We have a comprehensive list of article trading sites and directories ready for your publications.

Totus service offerings for On and Off site SEO

• Keyword research & selection
• Meta tag scoping & implementation
• Site keyword density analysis
• Alternative text usage analysis
• Title tag best practices & implementation
• Site navigation consulting
• Internal site linking consulting
• Google SiteMap generation
• Website search engines & directory submissions
• Authoring of articles of your topics of choice
• Article & content keyword optimization
• Submission of your articles to trading sites & directories
• Google Analytics integration
• Google PageRank consulting
• Weekly Keyword Rank & Trend Reporting
• Weekly Competitive Analysis Reporting
• Monthly News Letters (SEO Best Practices)