Search Engine Marketing (SEM)

PAY PER CLICK MANAGEMENT SERVICES PPC STRATEGY DEVELOPMENT

How does search engine marketing work?

TOTUS search engine marketing services drive immediate pre-qualified traffic to your website and enable you to measure your success. By providing several different avenues for market penetration within your business vertical and metric tools, TOTUS gives you the ability to actually see your results:

1. Experience: TOTUS gets to know your business and understand your goals, whether it's investors, consumers, B2B customers, or journalists.
   • We research your industry to select several specific search terms that your target market is most likely use to discover your website.
   • We provide consulting and direction within the multitude of actvities that we can manage for you to drive instant traffic to your site.
   • We also setup proper and detailed analytics tracking to empower you to track and measure your success within any vector of SEM that you choose.
2. Certified Adwords: Totus is a certified Google Adwords company and has over a decade of experience in click arbitrage to apply to your SEM campaigns.
   • We take care of all the creatives and campaign management of several different Pay-Per-Click channels of your choice (PRWeb, Google Adwords, Yahoo Search Marketing, MSN AdCenter and MIVA.
   • We will teach you what the professional click arbitrage industry doesn't want you to know. Don't let them steal your traffic!
   • TOTUS will get you more traffic for your investment in any pay-per-click campaign that is executed.
3. SEM Metrics: TOTUS analytics tools will give you what you need to monitor, track, and measure your success within your website PPC campaigns.
   • We configure your website to send sales conversion statistics to Google Analytics.
   • We provide personal face-to-face coaching on how to understand and use success measuring tools.
4. Landing Pages: TOTUS will show you the importance of what are termed as "landing-pages" which are pages built to sell!
   • We will consult with you on how to apply A/B split testing and taguchi methods to your landing pages which will increase your overall sales conversion rates!

TOTUS Internet Marketing & Advertising Services

• Keyword Research & Selection
• Competitor Forensics
• Landing Page Consulting
• Certified Managed Google Adwords Campaigns
• Managed Yahoo Search Marketing Campaigns
• Managed MSN AdCenter Campaigns
• Managed Press Releases via PRWeb
• Authoring of Press Releases
• Authoring of Articles
• Creatives & Optimized Copy Production
• Newsletter email list building
• Nationwide Newspaper Advertising
• Monthly News Letters (SEM Best Practices)